miis. Campaign studio for fashion, beauty, design and venue brands, Amsterdam and Vilnius

Studio

/26

A campaign studio for fashion, beauty, design and venues.

Stages

(02)  One Campaign, End to End

Five Stages

Before anything is made, we decide what should be made. The part most studios skip and most brands pay for twice.

Included
  • Brand strategy
  • Campaign strategy
  • Campaign concepts
  • Positioning
  • Brand copywriting
  • Launch calendar

we don’t take every brief. taste is the filter.

Have something in mind? Start a conversation

(03)  We Work Across

22 Fields

Shoes, boots and bags spread across a concrete floor, tags still on them

Field 01

Fashion & Accessories

Worn

A garment is bought on how it moves and on who it makes the buyer feel like. A flat product shot answers neither, which is why the good ones are always a campaign and never a catalogue.

Fashion · Accessories · Footwear · Eyewear · Jewellery

A wall of backlit film frames running fashion footage

Field 02

Beauty & Fragrance

Felt

Nothing here photographs directly. Texture, scent and the effect on a face have to be carried by everything around the bottle, so the direction does the work the product cannot.

Beauty · Fragrance · Skincare · Cosmetics

Lit glass cabinets of glassware and ceramics behind a low aluminium chair

Field 03

Design & Interiors

Made

An object is judged on material and proportion, and both collapse under the wrong light. Most of this work is lighting, and the rest is knowing which angle the maker was thinking about.

Design · Interiors · Furniture · Objects · Lighting · Ceramics · Textiles · Homeware · Spaces

People sitting on benches outside a café behind a red glass front

Field 04

Venues & Nightlife

Served

A room is judged on how it feels to be seated in it, not on what is plated. That is a lighting and casting problem before it is a food one, which is why most venue photography looks like a menu insert instead of a reason to book.

Restaurants · Bars · Cafés · Openings

the product is rarely the problem.

the way it is seen usually is.

that is the part we work on.

miis.  ·  Amsterdam & Vilnius

See how we work

(04)  Ways to Work

Project & Retainer

Four ways inandone studio behindall of them.

01A campaign.

You have the product. What you have to sell it with was shot at different times by different people.

02A launch.

There is a date in the calendar, a product behind it, and someone who has to report the result.

03The whole brand.

The name is staying. Almost nothing else is.

04The studio on retainer.Monthly

One brand, held across a year, instead of four briefs held for six weeks each.

(05)  What We Look At

01 / 06

An index of rooms, objects and hours. Kept for how they look, not for what they mean.

A marble sculpture group lit in a deep blue museum room
Places · LightMuseum blue
Laid tables and red banquettes under a planted glass roof
Interior · VenuesBefore service | Glass roof, red banquettes
A tall printed portrait hanging in a bright corridor
FashionScale is a casting decision
Heels arranged along a curved cream shelf
ObjectsHeels, one curved shelf
Bottles and glassware along a mirrored back bar
VenuesHalf of it is mirror
Shapes cut from a gallery wall revealing colour behind it
Places · InspirationBetween shows | Colour under white

(06)  Blog

All Entries

Longer notes from the studio, published when there is something worth saying.