About

Amsterdam & Vilnius

Reach is cheap now. Being remembered is not.

When did that start?

Walk into a museum now and something is off. You are standing in front of a thing a person made slowly, with their hands, and part of you is quietly checking whether it is real. That reflex is new. It has already attached itself to everything else: every image a company puts out, every line it writes. Artificial is what kills a company’s soul, assuming it had one in the first place. We started miis. in 2026 to choose what is alive. Two rooms, Amsterdam and Vilnius, a few names a year. Alive is becoming a luxury rather than common sense.

The filter

Should your company have a soul?
A marble sculpture group lit by a shaft of light in a museum hall, gilt-framed paintings on the walls behind

What we say yes to.

Brands that already know what they are and cannot yet see it. A date far enough out to be told the truth about. One person who can decide, and will.

What we say no to.

Reach for its own sake. A folder of somebody else's references, handed over as a brief. A deadline no amount of production can absorb, dressed up as ambition.

If that is you.

Twenty minutes, with whoever makes the decision.

Start a conversation

The cities

By appointment

Amsterdamand Vilnius.

A working arrangement rather than a flag on a map. Production runs out of whichever city is closer to the thing being made.

Representation

Measured in years

We develop and represent a small number of names end to end: strategy, deals, and the day to day underneath both. It is the slowest thing the studio does, and the only one where being early matters more than being right on the first attempt.

To be considered, send three things. The work. The links. A short note on where you want to go.

The gallery

A few frames

  • A speaker with a microphone in front of a projected miis. slide reading “taste is the strategy”
  • Two large dot-pattern paintings hung across the corner of a gallery room
  • A dense crowd photographed from above in black and white, blurred with movement
  • Mannequins on low plinths in a dark room, two of them in red tailoring
  • A museum room with a sculpted figure in a wall vitrine and teal painted walls
  • A Paris shopfront with a red-lit interior, people sitting on benches under the window
  • A gallery wall hung with framed black-and-white portraits, each under a printed label
  • A basement wardrobe room: rails of denim and leather against a bare stone wall
  • A wall of blue glass blocks beside a steel and glass stairwell
  • A vaulted room at night under red light, a bar along one wall and people at the tables
  • Large printed panels of cropped faces hung in a room below a wall of bookshelves
  • A printed portfolio and loose prints on a white table in low evening light

Tell us whatyou are making.One sentence is enough.